Massive Agent Podcast: Using Facebook Pixels In Your Real Estate Marketing

facebook pixel podcast Mar 23, 2018

Frazier joins our good friend Dustin Brohm on the Massive Agent Podcast to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan.

The Facebook Pixel is a snippet of code that Facebook will provide for you (found in your Ads Manager) to embed on your website, which then tracks each visitor to each page of your website that they visit, and the actions they take. The Facebook Pixel tracking code then allows you to “remarket” to those website visitors in the form of Facebook ads in their News Feed. The pixel code just needs to be installed once, and then you’re able to track and collect data on your website visitors, and use this data to create different audiences to target with your Facebook advertising.

In this episode, Frazier did a great job thoroughly explaining his recommended strategy for agents and loan officers for using their Pixels to get more leads. This is an episode you should...

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Inman Connect NY: Facebook & Instagram Data

data facebook icny instagram Mar 21, 2018

Author: Jason Frazier

Chelsea & I recently attended and spoke at Inman Connect New York, where more than 4,000 CEOs, tech entrepreneurs, marketing experts, top-producing agents and brokers, and financial services executives converge. It is the "Super Bowl" or Real Estate conferences.

One speaker that everyone was looking forward to was Scott Shapiro. Scott is the Client Partner and Industry Relations for Real Estate at Facebook, meaning that Real Estate & Facebook is his jam.  His session centered around the "Inside Scoop" of Facebook & Instagram Data along with best practices to hone your strategy on their platform. I have listed the key information from his talk below.

The Data:

1 of every 5 mobile minutes are spent in Facebook and Instagram

3 Hours per day are spent on mobile

>2 Billion users on Facebook per month

>800 million users on Instagram per month

>300 million users on Instagram Stories per month (keep an eye on this growth)

In the US, 194...

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The 10 best tools for video marketing in 2018

Author: Chelsea Peitz

Camera first is the marketing mantra for 2018. Tomorrow’s consumer expects you to be the star of your own show, and being the star of your own show isn’t about ego or fame, it’s simply about communicating in the most human way possible — eye-to-eye, screen-to-screen.

Creating content that connects requires speaking to the consumer directly and in the right context. Video is the most effective way to do that. We all have free broadcast networks in our pockets now, and we can easily share our brand with the world at scale.

Gone are the days of posting a quick social announcement about your open house or just listed and getting bombarded with comments and shares. Now, it’s about providing thoughtful content, becoming the resource, and as Gary Vee says, acting as a media company — “comma” — that sells houses.

In my opinion, today’s marketing should be more about the real estate...

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Real Estate Branding: Do not be a commodity

branding podcast Mar 18, 2018

This post is a summary of Frazier's appearance on The Onion Juice Podcast. Read below for some quick hits from the podcast and then listen in as Neil and Frazier discuss this very important topic in depth!

< You can listen to the Podcast by clicking  HERE >

Most people think that branding consists of your logo and a slogan that you pitch on your website and social media.

3 Pillars of Real Estate Branding
Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn’t about logos or slogans.

Branding is about forming a relationship with your customers — a relationship where they know your brand and have an idea about the experience your provide.

Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you?

Commodity vs. Brand

Essentially, it is my belief that agents in the real estate industry are being commoditized with all the...

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What real estate pros should know about the new Snapchat

snapchat social media Mar 17, 2018

Author: Chelsea Peitz

The only thing that’s constant is change

Last year, I switched from a PC to a Mac because I thought it couldn’t be that hard to learn, however, I very quickly found myself lost and spending hours on tasks that used to take me minutes.

I kept telling myself that millions of people couldn’t be wrong. Apple users aren’t just fans, they’re fanatics, and they must know something that I didn’t.

I googled how to do everything, and after a few weeks of cursing this 13-inch technological quagmire, things started to become easier and make sense. Now, I love my Mac!

I realize now that my resistance stemmed from my fear of change.

Just like the changeover from one system to another, the latest Snapchatupdate is proving to be a bit shocking to its user base. It’s not really fair to label the recent change as an “update,” when truthfully, it’s a complete platform redesign.

Snapchat didn’t simply add...

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Five Tips for Marketing Your Mortgage Brand

mortgage marketing Mar 14, 2018

Read the full blog post on Adwerx by clicking HERE.

Frazier’s Five Point Plan for Loan Officers

  1. Stop thinking about ROI. Marketing is a marathon, not a sprint. Don’t look for instant success with any one tactic. Have patience, try everything, and give it time.
  2. Be your own customer. Think about messages you respond to yourself. Too often loan officers forget that we’re all consumers.
  3. Be where your enemy is not. This is based on The Art of War by Sun Tzu, but it applies to social. Right now, not a lot of mortgage companies are in the social space. Seize the opportunity to grab attention!
  4. Give, give, give then ask. Based off of Gary Vaynerchuk’s Book, Jab Jab Jab, Right Hook. Add value above all else. Share your knowledge. Establish yourself as a trusted resource before asking people to trust you.
  5. Focus on the relationship. Don’t think of your clients as leads. These are people and you are helping them with one of the largest financial transactions...
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