Author: Jason Frazier
When I was at Social Media Marketing World earlier last year, a lot of the meetings has some “influencer” aspect. Speakers talked about using influencers to help their branding and to help sell products for the same reason why big brands pay celebrities to endorse their product. And I get that. But one thing that nobody discussed was, that every single one of your customers IS an influencer.
Just because someone has x amount of followers, does not mean that having them on board talking about your company/product will equal more sales. In fact, it could hurt sales in certain circumstances. Unless you are doing research into who these followers are and their behavior, you are just following what I call “bucket demographics.’ Meaning, their followers are x + y so it must = z. And that just isn’t the case.
For example. My friends and I follow a social media “celeb,” because they do stupid things, and it makes us laugh....
This post is a summary of Frazier's appearance on The Onion Juice Podcast. Read below for some quick hits from the podcast and then listen in as Neil and Frazier discuss this very important topic in depth!
< You can listen to the Podcast by clicking HERE >
Most people think that branding consists of your logo and a slogan that you pitch on your website and social media.
3 Pillars of Real Estate Branding
Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn’t about logos or slogans.
Branding is about forming a relationship with your customers — a relationship where they know your brand and have an idea about the experience your provide.
Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you?
Commodity vs. Brand
Essentially, it is my belief that agents in the real estate industry are being commoditized with all the...